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    • Mi Gente Mi Gente uplifts Afro-Latinx and Latinx communities in Boston through culturally grounded programming, storytelling, and solidarity.
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Social. Justice.

Embrace Boston honors the pioneers of Embrace Mass Embrace Boston honors the pioneers of Embrace Massó “¡Con Salsa!”, José and Divina Massó. For over five decades, @josec.masso brought Afro-Latin music and culture into homes across Boston through “¡Con Salsa!” on WBUR, building not just a radio show, but a community.

Together, the Massós’ vision and dedication to Boston’s Latino community laid the very foundation this festival was built on. What began as a voice on the radio grew into a movement, and this year, it filled entire city blocks with music, dance, and joy.

Their legacy lives in every note played and every hand held on the dance floor. To the Massó family, thank you for giving Boston a reason to come together and celebrate Hispanic Heritage Month. 👏🧡✨💐
Tonight, @elgrancombodepuertorico turned Downtown Tonight, @elgrancombodepuertorico turned Downtown Crossing into a marvelous dance floor. Hundreds of neighbors, families, and friends came together, and entire blocks moved as one, to the sound of salsa.

Thank you, El Gran Combo, for the joy, cultural spirit, and reminder that music has always been one of our strongest forces for creating communal belonging.

Cheers to a beautiful evening full of rhythm, movement, and community!
Today, Yvette Modestin received the Drum Major for Today, Yvette Modestin received the Drum Major for Justice Award, joining the late Eddie Palmieri and Aja Monet in this honor. 🏆

Her voice, her art, and her advocacy continue to shape how many understand belonging and liberation. 

We thank you, Yvette, for your long-standing commitment to the communities you serve. We celebrate you today and always! 🥁💐✨
Our guests at Embrace Massó ¡Con Salsa! learned Our guests at Embrace Massó ¡Con Salsa! learned new dance moves with @sycdancestudio 🕺💃, and the dance floor hasn’t stopped since. This is community in motion!
Happening now at Embrace Massó “¡Con Salsa!” Happening now at Embrace Massó “¡Con Salsa!” at Downtown Crossing🎶

Experience the rhythm and be part of the moment. The energy is everywhere you look.💃🔥
DJ @armandothetruth is on the scene at Embrace Mas DJ @armandothetruth is on the scene at Embrace Massó “¡Con Salsa!” 🔥

Come experience the mix and dance through the evening!
Have you seen our giant Adirondack chair yet? 🪑 Have you seen our giant Adirondack chair yet? 🪑✨

This larger-than-life art installation is fabricated by Simón Ríos. Bringing the mural to life is Silvia Lopez Chavez’s design, painted by Cecilia Ulibarri of Positive Street Art. It’s one of the festival’s can’t-miss destinations.

Stop by, strike a pose, and celebrate the artistry that made this piece possible. 📸

Thank you to Michael Goldstein, Allison Picott and Empire Loan Charitable Foundation who made this installation possible. 🧡
Embrace Massó "¡Con Salsa!" opens its doors to t Embrace Massó "¡Con Salsa!" opens its doors to the organizations shaping our communities every day.

Meet our community partners, present and ready to connect with you throughout the festival, sharing resources and building new connections.

Join us tomorrow at 3PM at Summer Street Plaza in Downtown Crossing. Come through and join the party! Register now via our link in bio. 🎊 🥁 🎶

@metamovements
@chica_project
@ibaboston
@umassboston
@hnbanews
@downtownbostonalliance
@bethisraellaheyhealth
@artsboston
@bostonartreview
@mira_coalition
We’re bringing Embrace Massó "¡Con Salsa!" to We’re bringing Embrace Massó "¡Con Salsa!" to the heart of Boston at Downtown Crossing! 🎉

Our President and CEO, Imari Paris Jeffries, joined José Massó on @nbc10boston to share why this year's celebration matters. It kicks off Hispanic Heritage Month, centers Afro-Latino culture, and creates space for all of Boston to come together.

Come learn a few new dance moves and meet your neighbors at a festival that's family-friendly, community-centered, and built for joy. 💃🎶🎺

Join us on Saturday, September 12, from 3 to 7 PM at Summer Street Plaza in Downtown Crossing. We can't wait to celebrate with you! ✨📍
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Working at the intersection of arts, culture, community and research to dismantle structural racism, Embrace Boston sees a radically inclusive and equitable Boston where everyone belongs and Black people prosper, grounded in joy, love and wellbeing.

 

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