WHEN: SEPTEMBER 2025
WHERE: The Embrace on Boston Common
The 2025 Embrace Massó "¡Con Salsa!” International Music Festival continues our celebration of music, culture, and social justice This year marks the 50th anniversary of José Massó III’s iconic ¡Con Salsa! radio show. The festival honors Massó’s legacy of cultural exchange and advocacy, showcasing diverse Latin and global rhythms. With international music headliners and a focus on amplifying Black and Afro-Latino artists, the festival highlights genres from salsa to reggae, jazz, and spoken word. This electrifying event unites performers and audiences in a spirit of solidarity, resilience, and cultural celebration. Stay tuned for the announcement of this year's headliner and recipient of the Drum Major for Justice Award.