WHEN: Saturday, September 14th, 2024
WHERE: The Embrace on Boston Common
The Embrace Massó "¡Con Salsa!” International Music Festival (EMCS) is an electrifying celebration of music, culture, and social justice. EMCS embodies Embrace Boston’s commitment to social change through the universal language of community, music, and placemaking. This dynamic event showcases the rich diversity of Latin and global rhythms, melodies, and traditions, uniting performers and audiences from around the world in a spirit of harmony and solidarity.
Named in honor of community activist, leader, and icon Jose Masso III, the longtime host of WBUR’s “¡Con Salsa!,” a bilingual Afro-Latin music program that’s been on the air for nearly five decades, the festival pays tribute to his unwavering dedication to promoting cultural exchange and social justice through music. Masso, whose pioneering work has inspired generations of artists and activists, embodies the spirit of resilience, advocacy, and inclusivity that defines our festival.
At the festival's heart is our dedication to amplifying the voices of marginalized communities, particularly Black/Afro-Latin artists and musicians whose contributions have often been overlooked or undervalued, through a curated lineup of performances spanning genres from salsa. From Merengue, Bachata, and reggae to jazz and hip-hop, we celebrate Black artists' cultural resilience and creativity while honoring their profound influence on contemporary music.
In addition to its exceptional musical offerings, the EMCS serves as a platform for dialogue, education, and advocacy. Through family engagement, curated experiences, vendors, and interactive exhibits, attendees are invited to engage with pressing social justice issues, explore the intersection of arts and activism, and engage in community while celebrating Hispanic Heritage Month.
Please reach out to communications@embraceboston.org if you have any questions.